In addition to using Return Path’s whitelist to identify good senders, both Mail.Ru and Yandex.Mail will be using Return Path’s Outbound Abuse Manager to detect and stop spam and fraud originating from within their networks. Eye on deliverabilityįor email marketers whose data management standards and sending reputations qualify for Return Path Certification and inclusion on Return Path’s whitelist of trusted senders, the program’s availability in Russia improves their ability to deliver messages to Russian subscribers’ inboxes.įor Yandex.Mail and Mail.Ru, participation in the Return Path Certification program and access to the Certified Whitelist, speeds inbox placement decision making and enables them to focus more of their technological resources on filtering potentially abusive messages, Return Path noted. According to return Path, they will contribute and gain access to worldwide anti-spam and anti-fraud intelligence and analysis designed to reduce abusive email originating from and entering their networks. Anti-spam, anti-fraud networkīoth mailbox providers have joined the Return Path Trusted Cooperative Network. This will let senders of permissioned email apply for Return Path Certification to facilitate delivery of their messages to Russian consumers’ inboxes. Return Path has partnered with Russia’s largest mailbox providers, Mail.Ru and Yandex.Mail, whose combined users account for more than 90% of all consumer mailboxes in Russia. Return Path partners with Russian email providers
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